Yahoo 2020 Rebrand

Yahoo is the pioneering web portal and search engine that helps hundreds of millions of users around the world find the information they need online. Pentagram has worked with Yahoo on a refresh of its visual identity that captures the exuberant personality of the brand and reimagines it for the future.

Yahoo

Yahoo

The identity reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized experience online. In the decades since Yahoo inception, the internet has grown to be so big and ubiquitous, it’s easy to become overwhelmed with information.

Yahoo

Yahoo

The identity reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized experience online. In the decades since Yahoo inception, the internet has grown to be so big and ubiquitous, it’s easy to become overwhelmed with information.

Yahoo

The identity reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized experience online. In the decades since Yahoo inception, the internet has grown to be so big and ubiquitous, it’s easy to become overwhelmed with information.

Yahoo

The identity reflects a new brand strategy for Yahoo that focuses on helping users find a more personalized experience online. In the decades since Yahoo inception, the internet has grown to be so big and ubiquitous, it’s easy to become overwhelmed with information.

“The refreshed brand identity is simpler and more flexible, and looks back to the original, quirky 1996 logo.”
Pentagram

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